When Matt Assenmacher, a long-time friend of Shannon’s, called to see if she would be interested in helping create a new vision for his storied cycle shop – with a long history and successful brand worldwide – she jumped at the chance. Assenmacher Bicycle Company had long occupied two locations and was looking to consolidate into one location with a new retail space that would better showcase their products while doubling the size of the showroom to allow for more assembled bicycles to be readily available for purchase on the floor.
